Mission Statement

• To supply the Ugandan consumers, our customers, with top quality, affordable branded sugar  in partnership with our out-grower farmers.
• To add value to the organisation.
• To generate and supply "green" power to Uganda.
• To improve the prospects of the local community of South Busoga and the national economy of Uganda.

Key strategies in achieving our Vision

Utilise local natural resources

• Ensure sustainable production with cane from nucleus estate and out-growers.
• Develop and train our manpower.
• Protect the environment.
• Focus on cleaner production.

Build on our strengths

• A legacy of principles.
• Professional directors, management, staff and services.
• Loyal and dedicated workforce.
• Outstanding business relationships worldwide.

Contribute to the development of Uganda

• Increase production to 180,000 tons of sugar per annum.
• Expand out-grower activities.
• Train employees and out-growers.
• Assist in the infrastructural development of South Busoga  (e.g. hospitals, schools, out-grower access roads, etc.)
• Develop our business capabilities.
• Drive wealth creation.

Leverage our position in East & Central Africa

• Be a low cost regional producer of sugar.
• Enhance our strengths by utilising sound business practices.
• Strengthen relationships with leading influential regional groups.
• Develop new and vibrant liaisons.

Develop complementary by products

• Co-generation of electricity from bagasse, including sale to the grid.
• Sweets and confectionery.
• Alcohol – industrial/potable.
• Tea and other FMCG brands.